We just have to look at it and go, “Okay, they didn’t get it. We’ve got to fix it.” You’ve got to be very objective about that. Over a number of years you develop a very thick skin, so that you don’t get insulted. “Stupid players, we know what’s good for them!” That attitude has got to be wiped out.

Steve Fawkner, president of Puzzle Quest developers Infinite Interactive, discusses the Puzzle Quest brand and the upcoming sequel Puzzle Quest 2