Alright, so my speech is roughly ready, homework is all caught up, and now I’m ready to tumblr. This may be long, but I’ll try not to go overboard. One interesting link right now, more over the next few days or something. Then random thoughts.
http://mjroseblog.typepad.com/buzz_balls_hype/2007/03/titles_the_reso.html
http://mjroseblog.typepad.com/buzz_balls_hype/2007/03/titles_part_2_a.html
Above links are about the importance of titles. In summary, because honestly there’s only the one interesting part in the entire article: a title must have resonance with the audience in order to work. There are two kinds of resonance: automatic, which evokes something already relevant to the audience. Can be hit or miss, but when it does resonate with someone, it will tell them instantly something about the book and draw them to it. A strong one for me is the song Hollow Place by Polar Bear Club, which has such intense imagery for me that it sends shivers down my spine every time I hear the chorus and I ran home to look up the lyrics immediately after I heard it while driving home from school.
Come to think of it, I guess album, band, and song names rely almost solely on automatic resonance. The main exception would be concept albums, like The Power of the Dragonflame. Complete crap for a title, until you know what the power of the dragonflame refers to.
The second kind of resonance is acquired, so you don’t truly appreciate it until after you’ve read the book. These are risky, because they don’t grab you right away, and only become instantly memorable after you’ve made it through several hundred pages of quality literature. When you have something that doesn’t need to fall directly into a specific genre to succeed, you can take more liberties with your titles because people won’t necessarily want the book to be completely explicit with its title (ie Aliens/Predator works better than “Scary Monsters Kill People!”). Acquired resonance is what gets people talking about the book, because it’s clever and deep and etc.
A good example for this one would be the book Gardens of the Moon by Steven Erikson. When I bought it, I thought eh, kind of a fluffy name, doesn’t seem to mean anything though… So I expected elves and gardens and unicorns on the moon. Then you learn about Moon’s Spawn, a giant floating rock that houses the dying remnants of the Tiste Andii, who live forever but can no longer procreate, so they just wallow in their misery and apathy forever basically. They’re extremely melancholy by nature, as they come from this beautiful, amazing world with no light, and they screwed up and got stuck in a crappy world full of bleh and brightness. Only the amazing tough ones can overcome their apathy and go out to do things, and every single one you see in the books is a major badass. When you see them from a human point of view, they’re intensely tragic because, in reality, they have no reason to be so utterly sad. When you see them from the point of view of another Tiste Andii, it just gets worse, because they connect with eachother on such a deep level of empathy that they know there’s nothing they can do to help. It’s brutal.
Not all of that happens in Gardens of the Moon, but after you’ve read the book and as you continue the series, it just takes on such a huge meaning and becomes the perfect title, even if it doesn’t immediately grab your attention. I know I haven’t mentioned the gardens themselves, but just imagine what kind of a garden you’d get on a big, floating pile of rocks inhabited by perpetually depressed immortals and their giant ravens who feed on magical energy. They aren’t happy gardens.
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Slightly unrelated topic: why don’t women use electric razors? I’m not exactly pro at shaving normally, because I get impatient after a while and rush it, but my skin gets pretty irritated for a few days after I shave and occasionally I’ll nick myself. My dad was home for the weekend, and I borrowed his fancy electric razor, and it was wonderful. I got a closer shave than normal (except on the curve of my chin, but a few millimetres there hardly matters), it took a fraction of the time, it was better for my skin, my skin felt better afterwards (shaving cream makes me feel weird for a few days) and there were basically no downsides. Is it because nobody has ever tried to sell them one? So they’re a manly man product, and not a useful product all around? When you see a commercial for some fancy razor, it’s always a tough looking guy with some girl rubbing up against him and appreciating his perfect skin.
I’ve never shaved my legs, so maybe I’m just ignorant of the tools and technique required that electric razors couldn’t provide, but it’s worth thinking about. You’d think an industry built around telling people they need your products, or else they aren’t beautiful, would be able to better exploit its customers.

